Search

When a user searches GoodRx they can find medications, drug classes, or conditions. The existing experience provided similar visual treatment to all results leading to misclicks and confusion.

To fix this, I developed a system to help users better distinguish result types. By providing visual references via icons we were able to provide an anchor when scanning. This change also helped other teams working on drug classes and conditions gain new visitors through a more natural discovery path.

Doctors frequently have a lot to do with not enough time. The existing mobile search experience was cumbersome because it only displaying 2 results above the keyboard at a time. This forced users to type more characters before the correct result was in view.

The new experience provided spacious tap targets and real estate. Additionally, the full screen overlay helped limit potential distractions underneath the results.

For power users, any ability for tools to expedite repetitive tasks is invaluable. Although we made updates to search to make it easier to use, the best experience for getting to the same place over and over is not searching at all.

To limit extra labor, we took a data-first approach to what content was surfaced. To begin, the users most searched medications would appear on the home page one tap away.